Money Making Experts Reveal The Secrets To Their Success

by Glenn Fisher

Best way to learn is from the best.

I’m sure someone probably once said that.

If not, we’ll call it a Glenn original.

No matter who first said it, it’s true.

That’s why each month in my Shortcut Confidential newsletter I interview two experts in their own field, asking them three short sharp questions to get straight to the point.

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Last night I was talking to expert trader Guy Cohen for the new issue... and today I’m actually putting together a free collection of all the interviews so far for Shortcut Confidential readers.

As a sneak peak, here are two of my favourites...

Toby Bray, Managing Director of MoneyWeek magazine

SC: Of all the great advice you’ve given or received over the years, what’s the one piece that comes to mind before any other?

TB: Communicating well with your customers will hugely increase your business.

As a publisher, I’m in the business of communicating ideas, opinions, advice etc., so this is easy for me to say. But this principle applies to any business.

First, create a database of your customers. And then keep in touch with them. If you keep in regular contact with your customers, whether by email (cheapest), post, telephone or whatever, and give them useful, relevant information in a personable way, you’ll be more successful.

SC: What’s the biggest mistake you’ve ever made in business and how would you prevent it if you had the chance?

Probably being a bit too cautious about expansion, when things could have grown more quickly.

Though it’s easy for me to say this in retrospect, and it’s a tough balance between maintaining a solid business and seizing new opportunities, without over- stretching yourself.

I don’t know if there’s an ‘answer’ to this one, but it does help to talk to successful people who’ve taken their own businesses along a similar path.

SC: If you were down and out, back to square one, and starting a fresh - what the first thing you’d do to get back on track?

TB: Get in touch with as many friends and business colleagues as possible. There are always opportunities somewhere, and if you talk to enough people, generally something comes up.

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MoneyWeek is actually one of the few magazines that I make sure to pick up every week.

It’s packed with great ideas, great writing and great commentary on what’s really going on in the financial world.

To find out more about MoneyWeek and how you can pick up 3 free issues, as well a free copy of special new MoneyWeek report, check this out today:

MoneyWeek’s Investment Warning

John Forde, Founder of the Copywriter’s Roundtable

SC: Of all the great advice you’ve given or received over the years, what’s the one piece that comes to mind before any other?

JF: Floss. That and, "when in doubt, she's right. Or at least pretend as much."

But if you're asking specifically about copy, I'd say the best advice is to read as much or more than you write.

You can't sound interesting until you've filled your head with a lot of interesting things.

SC: What’s the biggest mistake you’ve ever made in business and how would you prevent it if you had the chance?

JF: Wait. I thought you wanted short and snappy. You're asking for a list that could fill your screen.

Um... I don't know if it's the dumbest mistake, but it's certainly the one that gives me shivers most after the fact: I'm referring to any of the times I've fired off self-righteous emails in defence of, well, just about anything that seemed like it needed defending during my career.

It always feels good to pound out those page-long angry responses... until you've had a minute after "send" to think about it. I don't do that much anymore. But I've always been embarrassed by the outcome when I have.

SC: If you were down and out, back to square one, and starting a fresh - what the first thing you’d do to get back on track?

JF: Good question.

I'd like to think I'd beg $100, open a bank account to get a debit card, and use it to open cash withdrawal centres at night for free housing.

But no, I'm pretty sure the first thing I'd do is write a letter. Whether it's a letter looking for new clients, a letter to sell another service or a product or to promote someone else's business, or a letter looking to find some other kind of business opening... that's what I'd do.

A personal direct mail campaign of some kind to set the apple cart right again.

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John’s got to be one of the copywriters I most respect. If you want to learn more about copywriting, about really communicating effectively with people through the written word, you can learn a lot from John.

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Luckily he has his own free weekly email - one I always read - and you can sign up to it here.

Become a member of The Copywriter’s Roundtable.

If you’re a subscriber to Shortcut Confidential, remember to look out for the full free collection of expert interviews in the September issue.

OK. That’s all from me for now. Have a great Friday and I’ll see you soon.