http://www.shortcutpublications.co.uk/rssfeeds/rssall/business-ideas.htmlTue, 09 Mar 2010 17:19:38 GMTFri, 12 Feb 2010 08:34:52 GMTen-GB© Shortcut PublicationsSitecore CMS: http://www.sitecore.net. Sitecore RSS module: Sitecore.Modules.RSS, Version=1.2.1.0, Culture=neutral, PublicKeyToken=nullMost marketing people will tell you that the key to any successful business is ‘testing’. But there’s a little more to it... And to explain, I’m going to enlist the help of a theoretical physicist! Huh?! Believe it or not, successful marketing shares much with a fundamental principle of science... http://www.shortcutpublications.co.uk/business-ideas/marketing/3-stage-cycle-successful-marketing-00082.htmlFri, 12 Feb 2010 08:34:52 GMThttp://www.shortcutpublications.co.uk/business-ideas/marketing/3-stage-cycle-successful-marketing-00082.htmlHere are five proven (and absolutely true, in my experience) secrets of highly successful entrepreneurs that will help turn you into a business-building genius. Successful entrepreneurs don’t hire experts to run their businesses. They figure it out for themselves. When it comes to making your new product/project work, rely on nobody but yourself to make sure it gets done right...http://www.shortcutpublications.co.uk/business-ideas/entrepreneur-skills/successful-entrepreneur-secrets-build-business-00005.htmlFri, 12 Feb 2010 08:34:50 GMThttp://www.shortcutpublications.co.uk/business-ideas/entrepreneur-skills/successful-entrepreneur-secrets-build-business-00005.htmlYou see here is a perfect example of a simply designed but very effective website... When selling something online, I believe there are 3 simple, but fundamentally important questions you must ask yourself... http://www.shortcutpublications.co.uk/business-ideas/internet-marketing/3-questions-money-making-website-00040.htmlFri, 12 Feb 2010 08:34:49 GMThttp://www.shortcutpublications.co.uk/business-ideas/internet-marketing/3-questions-money-making-website-00040.htmlAs I said in my original article back in March, "Whatever idea you’re communicating - advice, news, a product or service, a thought - that idea must take priority in the message." Here’s the problem, though. People love being ‘original’.http://www.shortcutpublications.co.uk/business-ideas/marketing/be-original-make-less-money-00086.htmlFri, 12 Feb 2010 08:34:49 GMThttp://www.shortcutpublications.co.uk/business-ideas/marketing/be-original-make-less-money-00086.htmlIf you’re sending an email to potential customers, your subject line is everything. You could have the greatest copy in the world contained within the email, but if the customer sees a subject line better than yours in their inbox and opens that email instead, they might never even get round to opening yours. http://www.shortcutpublications.co.uk/business-ideas/internet-marketing/increase-email-open-rates-00065.htmlFri, 12 Feb 2010 08:34:49 GMThttp://www.shortcutpublications.co.uk/business-ideas/internet-marketing/increase-email-open-rates-00065.htmlThe myriad of local business information available on the Internet and the bevy of options you can use to find that information have made it easier, faster, and more convenient than flipping through that bulky yellow book. What does this mean to you as a business owner? Well, if you haven't taken the time to list your business online, your competitors may be leaving you in the dust. http://www.shortcutpublications.co.uk/business-ideas/internet-marketing/simple-way-advertise-business-online-00021.htmlFri, 12 Feb 2010 08:34:46 GMThttp://www.shortcutpublications.co.uk/business-ideas/internet-marketing/simple-way-advertise-business-online-00021.htmlI’ve watched incredibly intelligent people shoot themselves in the foot over and over under the curse – they assume they know what people want, what the market asks for, but really they have no idea...http://www.shortcutpublications.co.uk/business-ideas/marketing/business-suffering-curse-of-assumption-00047.htmlFri, 12 Feb 2010 08:34:46 GMThttp://www.shortcutpublications.co.uk/business-ideas/marketing/business-suffering-curse-of-assumption-00047.htmlNo matter what your product or service, if you really want to maximise your profit and your efficiency, you’d be mad not to test at least two prices against each other. http://www.shortcutpublications.co.uk/business-ideas/start-a-business/price-your-product-right-00132.htmlFri, 12 Feb 2010 08:34:45 GMThttp://www.shortcutpublications.co.uk/business-ideas/start-a-business/price-your-product-right-00132.htmlUse keyword tools - such as those from WordTracker, Yahoo/Overture, and Google - to really dig down to come up with the best keyword phrases for your website. The more in- depth you get, the more you’ll be able to find the words or phrases that your best prospects will type into a search engine. If you can hit upon some of these phrases, you’ll see huge increases in the right kind of traffic. http://www.shortcutpublications.co.uk/business-ideas/internet-marketing/keyword-research-tools-right-traffic-00026.htmlFri, 12 Feb 2010 08:34:45 GMThttp://www.shortcutpublications.co.uk/business-ideas/internet-marketing/keyword-research-tools-right-traffic-00026.htmlI’m a big fan of personality in business - I don’t like drab, dry and dreary emails even if they are full of valuable information. I’d much prefer to pick up one good piece info in an upbeat and exciting way. I’ve been playing around with Twitter and it seems the tool could best be used to inject a little more of the personal into a business - by following you, your customers get to see what you’re up to. http://www.shortcutpublications.co.uk/business-ideas/internet-marketing/twitter-inject-personality-business-00051.htmlFri, 12 Feb 2010 08:34:45 GMThttp://www.shortcutpublications.co.uk/business-ideas/internet-marketing/twitter-inject-personality-business-00051.html