Michael Masterson
Michael Masterson is the author of several Wall Street Journal, New York Times and Amazon.com best sellers, including Ready, Fire, Aim: Zero to $100 Million in No Time Flat and Automatic Wealth: The Six Steps to Financial Independence. Michael is a regular contributor to Shortcut and is one of the most sought after business advisors in the world.
Michael Masterson
Products by Author
Shortcut Confidential
Spare yourself 5 minutes to read this exclusive report and I will show you 5 proven ways to make an EXTRA "government-proof" £50,000 this year...
Latest Articles by Author
Top Tips To Identify A Strong Unique Selling Proposition (USP)
09/08/2008 - You need to position your product as different from and better than the rest. You do this by establishing a ‘unique selling proposition’ (USP) - identifying a feature or benefit of the product and presenting it as if it were unavailable anywhere else. To help you come up with a strong USP, here are three points to consider...
Want A Pay Rise? Develop These Vaulable Skills For Dramatic Results
29/07/2008 - To get significant pay rises you need to learn a financially valued skill and begin using it to help your company produce profits. What are the financially valued skills? There are four, corresponding to the four profit- producing job categories...
Increase Your Salary - A Proven Plan To Boost Your Income
28/07/2008 - To merit big, dramatic salary increases (for that's what I was aiming at), I knew I had to learn how to become valuable and then invaluable to my employer. In a two-year period, I doubled and then redoubled my income by doing what you'll read about in today's message...
Why You Should Focus on Profits Instead Of Personal Power At Work
22/07/2008 - Because Greg believed in amassing power instead of profits, the decisions he’d make were sometimes miles away from what made sense to me. I find it impossible to put someone in charge of a business who is not completely focused on that business. If you work for me, you can’t be motivated by personal power. I don’t expect you to be perfect, but I do want you to be devoted to the goal...
5 Successful Entrepreneur Secrets To Help You Build Your Business
21/07/2008 - Here are five proven (and absolutely true, in my experience) secrets of highly successful entrepreneurs that will help turn you into a business-building genius. Successful entrepreneurs don’t hire experts to run their businesses. They figure it out for themselves. When it comes to making your new product/project work, rely on nobody but yourself to make sure it gets done right...
Does Your Company Have What It Takes To Go From Good To Great?
12/07/2008 - I'd heard a lot of good things about Good to Great, Jim Collins' hyper-best-seller that was first published in 2001. But it was a long time until I finally read it. I’m glad I did. If you are an entrepreneur or want to be, I recommend you read Good to Great and take from it every useful lesson you can. In particular, I recommend that you effectuate these important business lessons that Collins uncovered in his research...
How NOT To Start A Business - Are You Making These Common Mistakes?
07/07/2008 - To start and grow a small business you must develop a pragmatic, action-oriented mentality. Rather than spend too much time and money refining theoretical ideas, you develop a prototype quickly and then see if the market will buy it. For every business that fails because of poor planning there are a dozen that never get off the ground because of too much planning.
Michael Masterson
