David Cross is Senior Internet Consultant to Agora, Inc in Baltimore and is responsible for developing breakthrough business-building ideas and hugely successful Internet marketing campaigns. He has a special knack for helping break down powerful ideas into a series of simple, understandable steps. In the Shortcut Bulletin he reveals proven and successful strategies that can maximise the profitability of any home business based website.
David Cross
13/10/2008 - There’s no doubt that good graphic design can make or break a marketing campaign. A well-chosen, well-placed image can double, triple, or quadruple response rates. However... The design of your website is a whole different animal. Taking a close look at some recent research may offer a startling insight into what I’m talking about...
27/08/2008 - In Shortcut we’ve been urging you to get a little Internet home business started for some time. You don’t know how well your idea will succeed until you put it into practice. If you’ve been waiting to do it, here are four things you can do immediately to jump right in...
11/08/2008 - If you could test several different combinations of offer, headline, and content for your PPC ad, you could come to a pretty definite conclusion that one is truly better than the others. Now, this is actually possible. It's known as 'multivariate testing'. And it can be used for any aspect of online business where there is a measurable goal...
02/08/2008 - Go through your website with an eye to making it more user friendly for maximum profits. Studies by experts such as Dr. Jakob Nielsen have shown that when software or websites ‘break’, many users blame themselves. ‘It must be something I did,’ customers think. And then they give up on the task in hand, which, if it is spending money on your site, isn't good for you. Here are some techniques you can try...
David Cross
