How to make your Ecommerce Website customer friendly
With the advent of technology and the internet, more and more companies are opting to set up online websites to sell their products or services. Ecommerce has gained tremendous popularity today, with more and more people increasingly searching the internet for all the things they want to invest in. Under these circumstances, it is obvious that there are myriad website options that are available to the consumer. This abundance of ecommerce websites on the internet has led to low customer loyalty as the customer immediately visits another website if the current one is not satisfactory. This is where correct ecommerce website design comes into play and should be considered by all those who want to do business online.
Ecommerce website designers are often quoted as saying that there are certain principles of website designing, which if followed, will ensure that your ecommerce website is a success. At a broad level, most professionally designed websites ensure that the online shopper has a great shopping experience by providing succinct yet accurate information about the business, its product or services so that the shopper can trust you. Moreover, they also ensure that the design is simple and user-friendly. These can be called the broad principles of ecommerce website design, which should be followed if you want to succeed online.
Design and Content of an Ecommerce Website
Ecommerce website design is essentially different from the normal designing layout of a website and is known to be more expensive. However, it is pertinent to note that your ecommerce website itself is different from a regular website. So, it should be treated differently. Design, layout, colour combination etc play a very important role in determining the success of an ecommerce website along with its content. The first impression formed in the minds of the customer as regards your business largely depends on these factors. It is important to gather the trust of the individual by keeping the design simple, uncluttered and yet ensuring that all the relevant information is provided. Search engine optimisation of the content to be used in the website will help increase the page ranking in various search engines. It is essential to have as much visual information as you can about the product, as it will create a better impact.
Optimum Use of graphics and animation in website
Graphics and animation are very essential while designing an ecommerce website but if you want to make yours customer-friendly, make sure that you do not go overboard. Over indulgence or emphasis on graphics can slow down the website, which is not a good sign as customers want everything instantly. Therefore, it is advisable to keep graphics to the minimum while ensuring that the graphics concentrate only on your products or services.
Navigation should be easy
Your ecommerce website is a marketplace where the consumer wants to buy the things that you are offering. If ecommerce companies create their websites with this simple principle in mind, they will be able to ensure that everything in their website points towards how to buy the product or service. Easy navigation is the key to professionally designed website as this will always ensure that the customer does not get lost while visiting your website. It is essential to keep simple navigation options for more information as well as purchase of the goods, as this will not only keep the buyer interested but will actually translate a random visit into a sale.
Quick and Advanced Search Facility
It is essential that you allow customers to access your products immediately via a quick search mode, which can display the broad details of the product as well as the cost of the same. It is important to provide this quick search for those individuals who are aware of what they want and want to buy it immediately. Providing a shopping cart at this stage enables them to add this item, while they continue searching for other things. This search should need only the basic keywords to identify the product. However, in cases where the customer is not aware of the exact name or nature of the product, advanced search option will help the customer identify what he or she needs and not make him or her go away disappointed or in search of another website.
Issues concerning Administration of Website
Administration of an ecommerce website is equally important and this means that you have to constantly change the stock, introduce new items while discarding the old ones, just as you would in any brick and mortar store. Ecommerce website designers normally provide an administrator’s account for such websites, which can be used to modify the contents of the website. The idea behind ecommerce solutions is to create a similar experience as you would have if you were to visit a supermarket or shopping mall in the UK
Provide for Product recommendation
Often it has been seen that an individual cannot decide between two products and requires some third party to guide him. It is essential that you create a website that provides proper recommendations of the different products based on the merits of the product so that the individual can decide and make a purchase.
Free Shipping and Other Offers
Freebies are something that all of us love and if it is in the form of free shipping for the goods we buy, then nothing beats the same. One of the most important aspects of customer retention is the provision of free shipping for the goods bought from the website. Of course, it is important to ensure that providing free shipping is not really cutting into your costs. Some websites set a minimum amount of purchase, beyond which they provide free shipping.
Another allied aspect is that of providing free offers for certain purchases made from your ecommerce website. Website designers feel that offering such free gifts will make the person return to the website as well as recommend it to others.
Simple yet Secure Payment Gateways.
Last but not the least, it is important to ensure that the customer can easily make payments online through secure ecommerce payment gateway. Simplicity and security are two important issues that should be considered while designing the payment processing section of the website. It is essential that the checkout process of the ecommerce website is simple, without any major inputs required from the customer. Checkout process should directly take the customer to the summary of items bought from the ecommerce website, so that he or she can make the necessary changes, if required.
Additionally, it is important to be able to handle immediate payments while assuring the customer that the gateway is indeed secure. Getting a security certificate for accepting credit card payments as well as other forms of payments will create a sense of peace in the mind of the buyer. It is important to create a sense of security in the minds of the customer and the same can be done by ensuring the information provided by him or her is safe and will not be misused. Generally, special codes and encryption are used for this purpose. Abiding by these simple principles will make your ecommerce website truly customer-friendly.
So, if you have decided to create your own ecommerce website or need to offer services related to ecommerce website design, you can use ShortCut – one of the leading professional company in UK that offers an authentic platform for buyers and sellers. As a buyer, you can use 6 free quotations from certified suppliers registered on ShortCut to take your pick.