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Sales and Marketing Outsourcing
Companies want to outsource their sales and marketing operations when they are looking to launch new products that may require an aggressive marketing strategy or expand their existing customer base.
Cold calling, tele-calling, up-selling, cross selling, email marketing, telemarketing/product promotion, catalogue shopping etc are some of the activities that are undertaken. It decreases the sales investment and increases the return on investment manifold. Hence most companies from huge banks to investment firms to multi-brand stores, all of them are opting to use sales and marketing outsourcing as an important tool to increase their revenues.
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