Could You Do Me This Favour?
by Glenn Fisher | Posted: 26/11/2009 - Have you got a couple of minutes? I ask because I need a favour. Don’t sweat. It’s nothing too strenuous. In fact, I’m hoping this’ll actually help you out...
Running A Business
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Do Your Customers Really Know What They Want?
by Glenn Fisher | Posted: 03/02/2009 - Michael argues that "the information you get from your customers about the sort of products and services they want can be misleading. Yes, they'll tell you what they want or like. But it will be what they want to believe they want or like. Not what they really do." I agree that information customers give you about what they want can be misleading, but I don’t think it should be dismissed... Read more ›
What Agatha Christie Can Teach You About Customers
by Glenn Fisher | Posted: 13/01/2009 - Last night I went to see Agatha Christie’s long- running play The Mousetrap . Though it was R&R, I couldn’t help relating it back to business and thinking how the play was a great example of customer relations. It’s a murder mystery that hinges on you not knowing the twist at the end. So how has it managed to run for so long? It’s a very simple principle... Read more ›
Does Your Company Have What It Takes To Go From Good To Great?
by Michael Masterson | Posted: 12/07/2008 - I'd heard a lot of good things about Good to Great, Jim Collins' hyper-best-seller that was first published in 2001. But it was a long time until I finally read it. I’m glad I did. If you are an entrepreneur or want to be, I recommend you read Good to Great and take from it every useful lesson you can. In particular, I recommend that you effectuate these important business lessons that Collins uncovered in his research... Read more ›
Running A Business
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