How To Make A Free Offer Even Better

by Glenn Fisher

Good question yesterday from Shortcut reader Mark E...

He wrote in about a point I raised in yesterday’s issue.

I mentioned that whenever you make a free offer, you should make sure you make potential customers aware of what it would cost if it weren’t free.

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Makes sense.

But Mark wondered if it’s enough just to state the value?

As I say, very good question.

Testing has found that stating the regular price of product will increase the effectiveness of the free offer...

But is there a way to make it even more effective?

There is...

By going a step further and offering proof of that value.

How’d you do that?

Well, the best way is to display testimonials at the same point as you’re making the offer.

You see, a testimonial really is one of the best tools you have to provide proof of value.

I’m sure, like me, when you see messages from people who have tried something and got some value out of it, you have greater confidence in giving it a go.

So, if you’ve already got a testimonial get it up with your offer.

But what if you’ve not got a testimonial? How’d you go about getting one?

Ask.

Seriously. If what you’re giving away in your free offer is good then it can’t hurt for you to get in touch with those who have tried it and ask them for their thoughts.

A lot of people seem to be scared to communicate with their readers and potential customers...

That doesn’t make any sense to me... if you want your business to be successful - you’ve got to have dialogue with your customers.

Get in touch and ask for their thoughts. Believe me, your customers will appreciate you asking.

And hey, I practice what I preach: don’t ever hesitate to email me and tell me what you think of Shortcut Bulletin - whether it’s good or bad. All you need to do is hit reply.

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Anyhow, I’ll leave it there for today.

Remember what we’ve covered today and yesterday, to make the most of a ‘free’ offer you need to do three things...

1) Be upfront about any catch...

2) Point out what the regular price would be if it weren’t free, and...

3) Display testimonials to prove that the free product or information provides value.

Do that and you’ll have a cracking free offer.