Are You Scared Of Your Customers?
by Glenn Fisher | Posted: 03/02/2010 - Sure, the writing was good, the ideas interesting and the advice sound... but that wasn’t the real reason for the emails success. It really came down to what he was doing when he was staying a bit later than everyone else...
How Teabags Can Improve Your Business
by Glenn Fisher | Posted: 02/02/2010 - Now, I always buy the same tea. It’s organic and fair trade, but mostly I buy it because I enjoy the taste. When I got home and opened the tin, the usual design of the box had been changed... Read more ›
What You Should Focus On To Make The Best Of Your Business
by Glenn Fisher | Posted: 26/01/2010 - On the way to work this morning, I’ve been reading a book by the Japanese novelist Haruki Murakami. And what particularly piqued my interest this morning was Murakami talking about his time in Tokyo when he ran a small jazz club... Read more ›
How To 'Reorganise' The Way You Sell Your Product
by Glenn Fisher | Posted: 02/12/2009 - Understand what I’m about to tell you and you’ll immediately increase your ability to sell your product or service. You’ll be able to make more money for your business. Read more ›
Why East Midlands Trains Got It So Wrong
by Glenn Fisher | Posted: 30/11/2009 - You could actually use my horrifying train journey at the weekend to improve your business sense. Not only did the train manager make mistakes, he missed an opportunity... Read more ›
Could You Do Me This Favour?
by Glenn Fisher | Posted: 26/11/2009 - Have you got a couple of minutes? I ask because I need a favour. Don’t sweat. It’s nothing too strenuous. In fact, I’m hoping this’ll actually help you out... Read more ›
How To Make A Free Offer Even Better
by Glenn Fisher | Posted: 21/11/2009 - Good question yesterday from Shortcut reader Mark E... He wrote in about a point I raised in yesterday’s issue. I mentioned that whenever you make a free offer, you should make sure you make potential customers aware of what it would cost if it weren’t free. Read more ›
Is 'Free' Always A Good Thing?
by Glenn Fisher | Posted: 20/11/2009 - A genuinely free offer is a great offer. And it’s an offer that could work very well for your business when attracting new customers. So, how do you break down that resistance to the free offer; how do you get your customers to see that your offer is genuine? Read more ›
Your Crazy Ideas Might Be Your Most Effective
by Glenn Fisher | Posted: 02/10/2009 - I wonder how many great ideas have been lost because they seemed too crazy - too many is my bet. How many times someone come to you, with what seemed like a crazy idea and you’ve dismissed it out of hand? Heck, I know I’m guilty... Read more ›
Special Offer On Jon Street's eMarketing Formula - Ends 25th September 2009!
by Glenn Fisher | Posted: 17/09/2009 - Online entrepreneur Jon Street has put together one of the best tutorial packages around for anyone who wants to set up their own online business. With his 30K a day E-marketing Formula, Jon’s really pulled out all the stops... Jon guides you through all the stages you need to follow to get your own online business up and running and generating you a steady and reliable second income... Read more ›
