How To Start Blogging For Your Business

by Glenn Fisher

I’ve said it before...

A blog is a great - and free - way to get yourself going online.

In fact, these days, some of the most successful online entrepreneurs prefer to use a blog as their main web presence as oppose to a traditional website.

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With that in mind, reader Colin wrote in with two questions...

"Setting up e-strategy for a couple of companies I have which are involved in recruitment and looking to start my own brand and a scheme for Jobcentres.

"Starting with a blog seems sensible and then grow the strategy around that.

"2 questions:

"1 - Is there an ideal number of blogs to write in a given week?"

Right, let’s just hold it there.

We can actually deal with this first one quite quickly...

I mean, there is no official answer.

But the frequency of your blogs really needs to take into account two things.

First, consider that your blog posts need to be relevant.

There’s no point in updating your blog with pointless stuff. Doing so will not only waste your time, it will waste your readers’ time and they’ll not come back to your blog again.

At the same time, the second factor to consider is that the best way of encouraging people to keep returning to your blog is to develop some kind of regularity.

If a reader knows you update every Thursday, they’ll start checking each week for the latest update.

So, the frequency of your blogs should depend on the relevant content/information you have available to post and the delivery should be regulated.

Cool.

So, the next element of Colin’s question...

"2 - With several different businesses which I would ideally like to promote through promoting myself, how would you set up the criteria for the blog so that can apply for them all?"

Hmmm.

Straight of the bat there I’m a little concerned...

Why it pays to knuckle down on a niche

Trying to promote a number of different businesses through one man might be a little bit dangerous.

You see, you’re going to be losing focus on the businesses themselves by putting the man ahead of them.

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Although it’s nice for the ego, it’s going to be bad for your bottom line.

Don’t get me wrong... over time, through the success of your individual businesses; it could well become the case that it’s beneficial to promote all of them through one man.

Someone like Michael Masterson or Bill Bonner, both of whom have established and proven themselves already, could get away with promoting all of his businesses via themselves.

Interestingly, they don’t.

They use themselves to support the credibility of their different businesses, but each business they own has its own marketing channels that concentrate on that business.

My advice here would be to set up a content specific blog for each business.

By all means, set up your own personal blog at the same time and use that to update readers on each of your different businesses and to build your own credibility.

In fact, you could use this personal blog to talk about how you’ve set up various different businesses and offer advice on the subject that is exclusive to your personal blog.

But I would not focus my attention on this.

The focus should be on your various niche businesses. And as I say, blogs should be created and updated for each.

It might mean extra work but if the various businesses are that different to each other they will benefit from being separately marketed.

Imagine you’re searching online for something...

Google throws up a blog that seems to be related to your search. You click on it.

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Now, what would you prefer?

a) A blog with a chap on it that has a load of options and ideas about various different businesses, which you then need to search through again to find the one you want more information on.

Or...

b) A blog that is immediately relevant to what you searched for and provides the answer/solution to your initial search.

Of course, the second option makes more sense.

So, knuckle down on your niches and get yourself a blog for each.

Remember, it’s completely free to start a blog and it’s pretty easy to get the hang of.

To find out how to set up a blog, visit www.wordpress.com