The One Thing You Can Do Today To Improve Your Copywriting
by Glenn Fisher | Posted: 25/01/2010 - It’s annoying. But it is easy... And it’s one of the best ways to learn how to write great copy. Because every top copywriter I’ve ever spoken to remembers having done this, at least a few times...
Let Me Tell You A Story...
by Glenn Fisher | Posted: 09/01/2010 - This Saturday morning, I wanted to just give you a few of the most effective examples of a story being used to engage a potential customer... Read more ›
Using A Story To Engage Your Audience
by Glenn Fisher | Posted: 08/01/2010 - Being able to engage with your audience is one of the most important skills you can learn in business. In any business, your audience are your potential customers. And to effectively communicate with them, to encourage them to do business with you, you have to be able to engage them. Read more ›
How To 'Reorganise' The Way You Sell Your Product
by Glenn Fisher | Posted: 02/12/2009 - Understand what I’m about to tell you and you’ll immediately increase your ability to sell your product or service. You’ll be able to make more money for your business. Read more ›
Could You Do Me This Favour?
by Glenn Fisher | Posted: 26/11/2009 - Have you got a couple of minutes? I ask because I need a favour. Don’t sweat. It’s nothing too strenuous. In fact, I’m hoping this’ll actually help you out... Read more ›
Your Sales Headline Is Pointless
by Glenn Fisher | Posted: 24/11/2009 - A lot of pros will tell you to spend 80% of your time on the headline and lead and just 20% on the rest of the pack. This is wrong for allsorts of reasons and I’ll explain why in a future issue. But there’s a bigger problem with promotions that we can solve right now... Read more ›
My Problem With Ted Nicholas
by Glenn Fisher | Posted: 29/10/2009 - Hey look, Ted Nicholas is an absolute internet marketing legend... I’ve learnt a lot from him and he’s obviously a massively successful entrepreneur and businessman. But. Recently, I received an email from him that really rubbed me up the wrong way. Read more ›
Make Sure You're Not Misusing This Word
by Glenn Fisher | Posted: 08/10/2009 - It’s damaging. It’s disingenuous. And for me it’s a sign that you’ve either hired a lazy (or even bad) copywriter... Or worse, your product or service is weak. And all this thanks to the misuse of one simple word! Don’t worry though; it’s a simple fix...
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Use These Writing Tips To Turn Your Articles From Good To Great
by Glenn Fisher | Posted: 30/09/2009 - There’s no secret to what Richard did to turn his articles from good to great. In fact, today I’ll share with you those exact tips that I gave Richard. When it comes to any piece of writing, it can be enormously improved with one word... Read more ›
A Spy Amongst The Ranks Of The World's Greatest Copywriters
by Glenn Fisher | Posted: 14/09/2009 - Later this week I’m visiting Bill Bonner’s chateau in Normandy to get together with some of the best copywriters in the world. There’ll be copywriting pros from France, Germany, South Africa, heck, all over the world. But most importantly there’ll be an absolute stampede of ideas. And that, dear reader, is exactly what we’re interested in... Read more ›
